Generation GEAR Voice

«If role modeling a green adventure lifestyle is our message, then young athletes are the perfect messengers»
Dez Bartelt, GEAR- co founder.

Generation Gear Voice is the new generation of outdoor stars promoting environmental awareness through public service announcements  personal appearances and celebrity role modeling. "This channel provides positive solutions to young people across the world who have the most to gain or lose from the critical environmental choices we make today".

Athletes, actors, and musicians entertain as well as pass on their values to millions their love of the outdoors and the importance of protecting the environment and outdoor arenas of the sports they enjoy. They are the subject of admiration and inspiration to scores of people in their formative years. GEAR works with young people to reach the impressionable youth market with powerful messages concerning the health of our planet. Generation GEARattracts an extremely high media profile which directly impacts the environmental awareness and education of millions.

Young athletes passion for the environment is priceless and GEAR is committed to showcasing this synergy in unique, attention-getting ways to the youth around the world. Whether seen driving a hybrid, wearing recycled clothes or planting a tree, chances are GEAR will be involved.

GEAR'S videos are playful yet informative blogs featuring amazing young athletes. Topics range from mountains, oceans, rivers, lakes, climate, energy and more, and will be  aired nationwide on GEAR's network, Youtube  and GEAR's reality show.

GEAR Ambassador Doug Stoup

Doug has a voice

It has been an amazing year thus far and we all have been feeling the effects of climate change. This year I have been fortunate to travel the globe from POLE to POLE and have witnessed some amazing and alarming environmental changes. Last Nov, I lead 107 skiers, boarders and adventurers to the Antarctic Peninsula. We were blessed with unseasonably incredible weather, great snow conditions and calm seas that are notorious for the roughest seas in the world. I then travelled to the Brazilian Amazon which had some of the highest river levels in some time. There was widespread flooding throughout the region and much of the Brazillian Amazon has been deforested. More than a million squarte kilometers have been deforested since 1970. DEFORESTATION IN BRAZIL: 60-70 percent of deforestation in the Amazon results from cattle ranches while the rest mostly results from small-scale subsistence agriculture. Despite the widespread press attention, large-scale farming (i.e. soybeans) currently contributes relatively little to total deforestation in the Amazon. Most soybean cultivation takes place outside the rainforest in the neighboring cerrado grassland ecosystem and in areas that have already been cleared. Logging results in forest degradation but rarely direct deforestation. However, studies have showed a close correlation between logging and future clearing for settlement and farming. After a 2 week expedition up the Rio Negro I trvlled to the Arctic Ocean for several expeditions to the Geographic North Pole. I was guiding a 15 year old Parker Liautaud. The conditions were some of the worst conditions I have experienced in over 10 years. We battled negative drift, open water leads that we needed to navigate by kayak. I spent the next month in the arctic skiing and experiencing significantly warmer temperatures than usual but accomplished some incredible skiing and climbing in Spitsbergen, Norway. The Norway segment will be featured in this years Warren Miller Movie called "Wintervention" The arctic is an early warning sign and wat to continue to work with the scientist with my observations and testing to help out and figure a way to reverse the effects of climate change. Check back soon for updates on our exciting fall, winter and spring schedule. I am planning a small sailing vessel to the Antarctic Peninsula, Leading 2 handicapped skiers to the South Pole, Back to the Amazon, Magnetic North Pole Expedition, Geographic North Pole Expedition, and several more expeditions to Spitsbergen, Norway. For more info. check out www.gearexpeditions.com or www.iceaxe.tv

 Antarctic Peninsula  Nov 2009 http://www.iceaxe.tv/expeditions/antarctic-peninsula-2009/

Amazon Awaits Jan 2010 http://www.iceaxe.org/kids/amazon2010/

The Last Degree April 2010  http://www.facebook.com/TheLastDegree

The Last Degree April 2010 http://www.iceaxe.tv/expeditions/doug-jack-reach-the-north-pole/

Spitsbergen, Norway May 2010 http://www.tetonat.com/2010/05/skiing-in-spitsbergen-and-the-mountains-of-norway/